It’s no longer news that your customers are researching independently before they purchase a product.
The internet, for all its conveniences and curiosities, has made it easier than ever to gather information without exchanging a word with another human. It’s possible to research solutions, view competitive products and choose a reasonable price from your smartphone, without setting foot in a physical store.
Consumers have more choice than ever over potential products; often, they have already made the decision to purchase before they start looking around. Sometimes referred to as your digital storefront, eCommerce gives you the opportunity to showcase your products and make sure that your buyers see them whilst browsing options. Of course, it is equally important that your products are sold as effectively as they would be if you had your best salesperson pitching them.